AWAのArgumentでAlternativeを書くときに多用できそうなパターン

完全にメモとして

経済環境の変化
例
 - economical situation could changed
 - booming economy / business boom could occur
 - business depression could occur
 - A's location/main customers/products' characteristics may be different from B

競合
例
 - fee of its competitors could increase/decrease
 - its competitors may offer cheaper price
 - its competitors could go into bankruptcy already

他の戦略が有効
 - perhaps television/web/newspaper advertising is the best way to attract customers